Google search & display ads for a personal injury law firm:
5%+ clickthrough rates on search campaign
22%+ conversion rates (phone calls and form submissions)
~ $34 cost per conversion – far below industry average
CPC Facebook ads for a psychology conference:
Reached over 1600 people on a $100 budget
$1.15 cost per action (tickets sold)
~ 3% conversion rate from impressions
Google search ads service-focused business:
13%+ conversion rate
Tripled the conversion rate of new ads
Conversion rate continued to grow ~ 1.5% month over month
Facebook & Instagram display ads for a film release:
8.8% clickthrough rate
$0.05 cost per click
Reached 16,000 on a $100 budget
Google search & display ads for a community college:
$0.87 cost per click
22%+ clickthrough rate
Cost per click decreased by ~ $0.20 month over month
Google search ads and Facebook CPC ads for a nonprofit:
Tripled downloads over a 6-mo period
Improved Google ad optimization score from 77% to 100%
Resolved issues on over 20 disapproved Google ads
97%+ top impression share on Google ads
~ $0.25 CPC on Facebook ads
21%+ on single keyword ad groups (SKAGs) on Google ads
Reached over 12,000 people on $150 budget
Google search ads for a nonprofit:
Applied for and approved for a Google Ad Grant
5%+ clickthrough rate
~ $2 conversion rate
Quadrupled site traffic