Email Marketing
Email Marketing Success By the Numbers
Managed email and SMS marketing for a subscription based app with Drip:
- Grew the email list by 10,000 over a 6 month period.
- Increased open rates by 14% within 18 months.
- Grew clickthrough rates on one campaign series from >2% to ~4.6%.
- $58,000 in email-attributed revenue across a single quarter for a recurring, automatically billed app subscription.
- In coordination with content and customer success teams, increased customer retention by 42% in one year.
- Established a SMS marketing strategy in tandem with email marketing. SMS marketing increased new member acquisition by 4.5% in the first 6 months.
Startup email marketing strategy for an author and speaker using Klaviyo:
- Compiled a segmented list of 2,500 people from sales records, existing email contacts, and LinkedIn contacts.
- Integrated Klaviyo with WordPress website and developed a form and a popup on the website to sign up for the email list.
- Designed two different email templates and an automated welcome email.
- First email sent to list had a 1.5% conversion rate – over $3000 in revenue.
Lifecycle email marketing management for a law firm using Mailchimp:
- Grew the email list by 4,500 people across a one year span.
- Established automated quarterly scrubbing of the email list, which increased average open rates by 4% QoQ.
- Consistency in emails increased open rates by 6% over a one year span.
- Increased clickthrough rates from an average of 0.3% to over 2%.
Lifecycle email marketing for an eCommerce clothing brand using Klaviyo:
- Strategized & created automated sales emails (return to cart, buy again, etc).
- Improved clickthrough rate by 3.5% in a three-month period.
- Average 45% open rate on automated emails we created in the first 3 months.
- Automated sales funnel emails for recommended products and repurchasing increased AOV by 1% in a three-month period.
Email marketing strategy and design for a nonprofit using Constant Contact:
- Established an email sending schedule and email design template.
- First email blast has a 52% open rate and 3% clickthrough rate.
- Developed a mobile-friendly, accessible email template for future use.
Email lifecycle management for an eCommerce CBD brand using Klaviyo:
- Established an abandoned cart email automation to increase customer sales conversion for abandoned carts by 14% in one year.
- Created an automatic subscription service for monthly or quarterly product shipments and increased CLV by of 3.7%, compared to single order customers.
- Developed consistent outreach emails to build relationships with an audience, increasing sales by 10% in one quarter.
Email Content & Design Examples
Email Template
